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In June 2023 we hosted an event ‘GenAI Panel: Creating with Machines’, organised by the British Chamber of Commerce Thailand (BCCT). The event featured a series of presentations followed by a panel discussion with guest speakers Harry Seip, Partner at McKinsey & Company; Tee Vachiramon, CEO at Sertis; Akarat Ngandee, Head of New Business at […]
To remain relevant and profitable, businesses need to respond to market changes by transforming one or more aspects of their business model. Sounds obvious, right? If you sell red widgets and there is an increasing demand for blue widgets, it’s a no-brainer that you need to expand your product range. Surprisingly, however, many companies don’t […]
User acquisition is the key to app growth. And whether you’re after a continuous stream of new users at a sustainable CPA, or a burst of high volume users over a specific time frame, there are a number of different platforms that can help acquire the users you need. In this post, we’ll take a […]
Augmented reality is technology that enriches your view of the real world by superimposing digital information such as sound, video, and text. It is used to offer enhanced perceptual experiences and typically employs high-tech software which can perform object recognition and artificial intelligence in order to make information about a user’s real-world become more interactive. […]
Why do travellers feel compelled to break the budget and book that 5-star hotel with a king-size bed, when all they initially wanted was a modest 3-star with a single? Why do people use ride-hailing apps to travel with strangers when they could use their reputable local taxi service? The answer is ‘behavioural economics’: the […]
Despite its prominence in large areas of the Western world, the ecommerce industry is still relatively early in its development, with a huge amount of room to grow — particularly in the developing world. As technological standards rise on a global scale, more and more people are afforded the means, the infrastructure, and the awareness […]
ASO (App Store Optimization) is the primary focus of every app marketer. The goal is to uncover profitable new keywords, increase download volume and stay one step ahead of the competition. To achieve this, you need reliable data sources. At Appsynth we use a portfolio of ASO tools to gain a competitive advantage for our […]
When Apple first launched the App Store in mid July 2008, few of us anticipated how significantly apps would impact the daily lives of most people. Initially an expensive luxury item, smartphones have since become ubiquitous thanks to a large range of affordable devices catering for all market segments, driving adoption across the globe. Thailand […]
We live in a mobile world. Entertainment, shopping, socialising and research are all aspects of our daily lives primarily accessed at the tap of a screen. Instead of driving to the mall, meeting a friend for coffee, or going to the library to take out a book, we have the alternative, more convenient option of […]
Throughout the credit and debit card revolution of the last 20 years, Thailand has remained a predominantly cash-driven society. An estimated 87% of the country do not use a credit card, while an estimated 30% of the country still remains un-banked and therefore using cash for every transaction. There are numerous examples of independent industries […]
