Facebook App Install Ads Vs. Google UAC Ads


User acquisition is the key to app growth. And whether you’re after a continuous stream of new users at a sustainable CPA, or a burst of high volume users over a specific time frame, there are a number of different platforms that can help acquire the users you need. In this post, we’ll take a […]

A Deep Dive On Mobile Action – The Popular App Store Optimization Tool


ASO (App Store Optimization) is the primary focus of every app marketer. The goal is to uncover profitable new keywords, increase download volume and stay one step ahead of the competition. To achieve this, you need reliable data sources. At Appsynth we use a portfolio of ASO tools to gain a competitive advantage for our […]

A Beginner’s Guide to Mobile Lifecycle Marketing

mobile lifecycle marketing

We live in a mobile world. Entertainment, shopping, socialising and research are all aspects of our daily lives primarily accessed at the tap of a screen. Instead of driving to the mall, meeting a friend for coffee, or going to the library to take out a book, we have the alternative, more convenient option of […]

The Rise of Thailand’s Cashless Economy

Rabbit LINE Pay

Throughout the credit and debit card revolution of the last 20 years, Thailand has remained a predominantly cash-driven society. An estimated 87% of the country do not use a credit card, while an estimated 30% of the country still remains un-banked and therefore using cash for every transaction. There are numerous examples of independent industries […]

The 9 Best Mobile Marketing Automation Platforms of 2018

Choosing a mobile marketing platform to help you automate engagement and provide vital analytical insight can be a difficult task. There’s a lot of choice out there, with the majority of companies claiming to offer “everything you need”, and more. You’ll find that all the platforms offer standard features such as user segmentation, cross channel […]

Why Scammers, Spammers and Bad Ads Are Cleverer Than You Are

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“Dear Beloved Friend, I know that this message will reach you in good health but please permit me the wish to enter a business relationship with you.” We’ve all had at least one of these emails before. The infamous advance fee or 419 scam still sneaks its way into our inboxes even a decade after […]

How to Increase Purchase Value By 32% Using Facebook App Event Optimization

facebook app event optimization

Optimize your cost per install campaigns with Facebook App Event Optimization. Turn your app leads into loyal, paying users & increase purchase value by 32%. I often liken Cost Per Install (CPI) to buying shares in a start-up company: no matter how promising the numbers look on paper, there’s no guarantee that the investment will […]

The 8 Essential Ingredients Of A Badass App Promo Website

app social proof

The success of an app depends on its level of public exposure. But you can’t expect an app to reach its potential relying solely on the App Store charts to rank you high and deliver the installs you need for optimal traction. There are millions of apps in the marketplace, each and every one attempting […]

5 Reasons Your App Launch Failed Miserably & What You Can Do About It Today

how to get more app downloads

Don’t worry, you’re not alone, and your company won’t be the last to release an app and be hugely disappointed that it made little impact on the marketplace. In fact, it happens to the majority of the 1000+ apps released each day. My guess is that you’ve been racking your brains trying to figure out […]