The Super App Opportunity: Leveraging Open Innovation to Drive Millions of Users
In November 2023, Appsynth’s CEO Bob Gallagher spoke at the Corporate Innovation Summit 2023, amongst other esteemed speakers in the field of business innovation. Bob delivered a keynote presentation on the topic “The Super App Opportunity: Leveraging open innovation to drive millions of users” and facilitated a workshop on the topic “Supercharge Your Super App: Creating Open Ecosystems”.
Facebook App Install Ads Vs. Google UAC Ads
User acquisition is the key to app growth. And whether you’re after a continuous stream of new users at a sustainable CPA, or a burst of high volume users over a specific time frame, there are a number of different platforms that can help acquire the users you need. In this post, we’ll take a […]
Persuasive Design: 8 Smart Ways Travel Tech Firms Use Behavioural Economics to Drive Action
Why do travellers feel compelled to break the budget and book that 5-star hotel with a king-size bed, when all they initially wanted was a modest 3-star with a single? Why do people use ride-hailing apps to travel with strangers when they could use their reputable local taxi service? The answer is ‘behavioural economics’: the […]
A Deep Dive On Mobile Action – The Popular App Store Optimization Tool
ASO (App Store Optimization) is the primary focus of every app marketer. The goal is to uncover profitable new keywords, increase download volume and stay one step ahead of the competition. To achieve this, you need reliable data sources. At Appsynth we use a portfolio of ASO tools to gain a competitive advantage for our […]
A Beginner’s Guide to Mobile Lifecycle Marketing
We live in a mobile world. Entertainment, shopping, socialising and research are all aspects of our daily lives primarily accessed at the tap of a screen. Instead of driving to the mall, meeting a friend for coffee, or going to the library to take out a book, we have the alternative, more convenient option of […]
The Rise of Thailand’s Cashless Economy
Throughout the credit and debit card revolution of the last 20 years, Thailand has remained a predominantly cash-driven society. An estimated 87% of the country do not use a credit card, while an estimated 30% of the country still remains un-banked and therefore using cash for every transaction. There are numerous examples of independent industries […]
The 9 Best Mobile Marketing Automation Platforms of 2018
Choosing a mobile marketing platform to help you automate engagement and provide vital analytical insight can be a difficult task. There’s a lot of choice out there, with the majority of companies claiming to offer “everything you need”, and more. You’ll find that all the platforms offer standard features such as user segmentation, cross channel […]
Why Scammers, Spammers and Bad Ads Are Cleverer Than You Are
“Dear Beloved Friend, I know that this message will reach you in good health but please permit me the wish to enter a business relationship with you.” We’ve all had at least one of these emails before. The infamous advance fee or 419 scam still sneaks its way into our inboxes even a decade after […]
How to Increase Purchase Value By 32% Using Facebook App Event Optimization
Optimize your cost per install campaigns with Facebook App Event Optimization. Turn your app leads into loyal, paying users & increase purchase value by 32%. I often liken Cost Per Install (CPI) to buying shares in a start-up company: no matter how promising the numbers look on paper, there’s no guarantee that the investment will […]
The 8 Essential Ingredients Of A Badass App Promo Website
The success of an app depends on its level of public exposure. But you can’t expect an app to reach its potential relying solely on the App Store charts to rank you high and deliver the installs you need for optimal traction. There are millions of apps in the marketplace, each and every one attempting […]
