8 Smart Ways Travel Tech Firms Use Behavioural Economics to Drive Action


Why do travellers feel compelled to break the budget and book that 5-star hotel with a king-size bed, when all they initially wanted was a modest 3-star with a single? Why do people use ride-hailing apps to travel with strangers when they could use their reputable local taxi service? The answer is ‘behavioural econom­ics’: the […]

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