ANNOUNCEMENT: Appsynth has joined forces with Deloitte!
Super app may be a buzzword, but for established apps with loyal audiences, super app expansion helps win a greater share of customers’ attention and wallets. Super apps are poised to experience rapid growth, with a projected CAGR of 28% from 2023 to 2030. This expansion is driven by increased smartphone penetration, affordable data and rising adoption of e-commerce and digital payments.
As technology evolves and macroeconomic shifts reshape how people live, work, shop and socialise, mobile apps have become increasingly intertwined in everyday life. At the same time, user fatigue is resulting in fewer new app downloads, despite time on digital continuing to increase. This means more time in fewer apps, increasing the opportunities for dominant players in each sector.
Focus on dominating in one core offering first, then leverage your established user base to grow into adjacent services. Hook with high-frequency services, then cross-promote lower-frequency, higher-margin offerings.
You need a clear vision that unites diverse services in a coherent way, aligned to your core strengths. Consider going deep in one vertical rather than being everything to everyone.
Super apps accumulate large volumes of customer data, so strong security and clear data usage policies are essential to maintain customer trust.
While consolidating all first-party services is a good start, expanding offerings through third-party mini-apps can fuel exponential growth.
If expanding through partnerships, create clear integration and approval processes. Take care in designing the right architecture and operating model to balance control and flexibility.
Carefully consider needs around integration, personalisation, scalability and security to select the right technologies to effectively serve millions of users.
From hype to how, our super app experts help you identify new opportunities to reach customers and generate new revenue streams.
Laying the foundation for Myanmar’s leading e-wallet to unlock super app potential.
Accelerating speed-to-market to help launch Thailand’s first super app.
Implementing a super app / mini-app framework for Thailand’s #1 retailer.
Get in touch with our super app experts to plan your own path to super app success.
