ANNOUNCEMENT: Appsynth has joined forces with Deloitte!
Adaptability is essential in today’s fast-evolving retail landscape. As retailers face strong competition from both local and international players, fresh ideas and creative digital solutions are vital to unlocking growth and keeping ahead.
Omnichannel is now a baseline expectation. 70% of customers spend more with brands that have a smart omnichannel strategy. Retailers need to create seamless shopping experiences across all platforms—whether online, mobile or in-store—to enhance visibility, streamline operations and meet customer expectations for convenience and speed.
As new consumer habits take shape, now is the ideal time for retailers to rethink their strategies and experiment with innovative approaches. Testing digital-first models or creatively bundling products and services, retailers can uncover the tactics that truly resonate with their evolving customer base, laying the foundation for sustainable growth and deeper customer engagement.
Retailers hold vast amounts of customer data but often miss the opportunity to extract its full value. Customer experience is a key differentiator for businesses today, and personalisation through basic segmentation no longer suffices. Leveraging deeper insights from data, retailers can deliver contextual, intuitive experiences—offering relevant content, targeted promotions and customised recommendations that drive engagement and boost sales.
Implementing loyalty programs to increase the frequency and value of purchases.
Using digital channels to drive footfall to stores and enhance the in-store experience.
Maintaining a single view of each customer, with seamless switching between channels.
Increasing engagement and incentivising actions to generate more sales.
Optimising the sales funnel to boost conversions and grow revenue.
Enabling financial services within retail platforms, such as e-wallets and embedded lending (BNPL).
A new generation of digitally native shoppers is entering the market. Staying relevant means meeting the growing demand for fast and seamless shopping experiences that blend physical and digital. Smart brands have embraced “shoppertainment”, transforming e-commerce channels into lifestyle destinations. Technology is key to unlocking new value for businesses and customers, enabling retailers to offer new services like click-and-collect and on-demand delivery.
Bring the product catalogue and showroom experience online. Whether catering to homeowners, contractors, or both, home improvement brands can integrate technologies like AR to visualise products in-home, AI-powered chatbots for instant customer support and inventory management systems that provide real-time updates across all sales channels, ensuring a seamless customer experience.
Elevate the dining experience beyond food and flavours by implementing customer-centric solutions and incorporating next-generation technology. While many restaurants have embraced tech to improve team efficiency and operations, diners today are also drawn to solutions that make interactions with the business faster and more convenient. From reserving tables to ordering and paying for meals, tech-powered customer interactions have surged in the past 12 months.
Today’s ‘New Retail’ reality requires new solutions. Leading retailers across Thailand work with Appsynth to reinvent their digital platforms, creating best-in-class customer experiences that maximise engagement and revenues.
Augmented reality is technology that enriches your view of the real world by superimposing digital information such as sound, video, and text. It is used to offer enhanced perceptual experiences and typically employs high-tech software which can perform object recognition and artificial intelligence in order to make information about a user’s real-world become more interactive. […]