ANNOUNCEMENT: Appsynth has joined forces with Deloitte!
What does it take to build customer loyalty? With today’s loyalty program overload, smarter schemes are needed to cut through the noise and make a meaningful difference.
In today’s experience economy, consumers want brands to understand them and deliver experiences that prove it.
Loyalty is rooted in emotional bonds, not just purchase frequency. Make customers feel seen, heard and valued—whether through a sense of belonging, pride or security.
Utilise data, analytics and the power of AI to move beyond traditional segmentation and targeting, enabling real-time personalisation of communications and experiences.
Thai consumers increasingly expect a seamless blend of online and offline. Deliver unified and consistent messages across touchpoints and platforms.
Integrate gamified challenges and achievements into your overall loyalty approach to increase engagement and motivate customer actions.
Utilise data collected throughout the customer journey to gain a deeper understanding of each user’s needs and behaviour to help optimise their experience.
Concerns on personal data use are growing among consumers. Maintain transparency, balance personalisation with privacy, and provide fair value in return to build trust and secure long-term loyalty.
Awarded Gold for “Excellence in Loyalty Marketing” at the Marketing Excellence Awards (Thailand) 2024 for our collaboration with 7-Eleven Thailand.
Build more personal customer relationships to grow loyalty and lifetime value.
