The Client

Originating in Japan, LINE is the #1 messaging platform in numerous Asian markets with 218m monthly active users worldwide. From its foundation in messaging, LINE has since branched out to create a whole series of successful applications across numerous verticals helping it become the World’s top grossing app publisher outside of games, a status it has held for the past 3 years running.

The YouGov Brand Index has ranked LINE as the 2nd biggest brand in Thailand for the past 2 years, so Appsynth was honoured to be appointed to help LINE develop their first app built specifically for the Thai market.

Project Overview

Appsynth worked closely with LINE’s teams in Thailand and South Korea to produce LINE MAN, an all-in-one assistant app. The app features a range of on-demand professional services to simplify its users’ lives, including food delivery, grocery shopping, and messenger services.

Appsynth helped develop the native consumer-facing apps, backend system and CMS for the launch version of this innovative product, with its beautiful interface being provided by LINE’s in-house design team.


In just a few taps one of LINE MAN’s reliable assistants can be activated to help run errands for you anytime. The app connects with Thailand’s leading restaurant directory Wongnai, allowing the user to browse menus and ratings from almost any local restaurant, and have food collected from outlets that do not offer delivery. Convenience items can be picked up from the nearest store and delivered to you in moments. Pick up and delivery status can be tracked in real-time, so the user knows exactly where their goods are at any time. Best of all, the customer only pays when their items are delivered, making it safe and convenient for users.


LINE MAN had a huge team of exceptional people collaborating closely with many different partners involved to bring the product to reality. It will go down as one of the most exciting projects we have had the privilege of working on and we are proud to have been a part of it.

An on-demand assistant app to simplify your daily life.

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