ANNOUNCEMENT: Appsynth has joined forces with Deloitte!
The automotive industry is shifting gears, and the road ahead is digital. From evolving customer expectations to software-driven vehicles, success now depends on rethinking every touchpoint of the journey.
The traditional automotive industry is at the centre of a major transformation. Technology is driving this shift, shaped by changing consumer preferences, regulation and climate-related pressures. To move forward, it’s time for brands to put a renewed focus on customers, invest in the right digital technology and rethink every aspect of the customer experience.
New generations of drivers and new ways of driving will create new opportunities for automakers. Already, 75% of consumers expect to be able to purchase their next car online. In the future, autonomous vehicles could also change the way people use their drive time, with cars poised to become the next consumer platform for digitally-enabled services.
With software and technology taking the lead, cars and motorcycles will grow smarter and more efficient. Vehicles are becoming tech products and new features are no longer tied to new model releases but are being delivered more frequently through software updates. 90% of vehicles produced by 2030 will be connected and software-powered.
The automotive industry is being shaped by the society around it. 20% of global greenhouse gases are emitted by the transportation sector, with road transportation accounting for three-quarters of this share. Both consumers and regulators concerned about environmental impact are pressuring automakers to lower their emissions.
Design effective customer engagement strategies and digital sales funnels that convert customers and drive consistent top-line growth.
Use digital channels to complement in-person experiences across all stages of the customer lifecycle, from prospect through to post-purchase.
Develop digital platforms to establish direct relationships with vehicle owners and drive future product and service sales.
Leverage data to create relevant, hyper-personalised after-sales experiences, such as maintenance schedules and insurance renewals.
Explore new digitally-enabled services and build partnerships to unlock the value of first-party customer data.
Validate new business models, automate processes and prioritise development pipelines to accelerate business impact.
Accelerating Thailand towards a cleaner, greener future.
Turning first-time purchasers into life-time customers.
Designing to captivate the next generation of car buyers.
Accelerating EV adoption with a digital-first sales approach.
Transforming the car ownership experience from pre-purchase to post-purchase.
With a track record of experience in the automotive and mobility sector, our team of experts truly understand the challenges faced by auto-industry leaders. We work with newcomers to craft the digital strategies and capabilities needed to achieve their goals. We also assist established auto brands to innovate themselves through creative sales models, platform expansion and digital growth to maximise business value.
Raise the bar of what your team can deliver. Regardless of your organisation’s data maturity, Appsynth data analysts can help you create the right foundation, put valuable insights right in your hands and help you identify opportunities for growth.
with every automotive business model
The future of auto sales is direct-to-consumer (D2C). We help brands develop winning strategies and set up a robust ecosystem as they transition to this new business model.
New business models beyond vehicle ownership has emerged in recent years, we help design a solution for long-term success
Establish direct relationship between the brand and the vehicle owners. Define strategy that works and develop ideas that help build a thriving community.
