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The Importance of User Experience: How Design Impacts Behaviour

A user evaluating a mobile app experience

Good design doesn’t only make a website or mobile application visually appealing, it’s the cornerstone of a business’s digital success. Design directly impacts how users interact, engage and make decisions. A key factor to consider when designing (or re-designing) a website or mobile application is understanding how user experience (UX) design shapes user behaviour. This […]

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