The Pizza Company
The Pizza Company is Thailand’s largest pizza restaurant chain with roughly 80% market share, making it one of Thailand’s largest fast food chains. With close to 300 stores across 11 countries, The Pizza Company is the highest grossing food brand of parent company Minor International.
Minor approached Appsynth to help improve the digital destinations of The Pizza Company on both web and native mobile, feeling that performance of the company’s previous website and apps was unsatisfactory.
Appsynth helped re-design the user experience and visual design for the apps and responsive web, as well as re-developing the native apps from scratch, in order to make them a more successful sales channel in line the the company’s goals. Upon release, even prior to publicising the new mobile apps, there was an immediate and significant increase in sales through the mobile channel.